Just another thought maybe is to have a country leader board table to raise awareness and give a bit of a sporting feel? Something like :-

Country............XT Supporters............Registered Users

UK..........................25.................... ...........56.

Australia..................26..................... ...........2

India........................0.................... ........2000.

Etc.......................etc..................... ..........etc.

After all sport is an international language & everyone likes a bit of friendly competition don't they ?