Electric, small, stable and safe - to be honest I think they could hit a sweet spot in the market for those who would rather not be burdened with a car - and there's a lot of us out there.
The important thing is that the range isn't ludicrously short - did they say 220 miles? You could charge it once a fortnight or leave it even longer between commutes
And you could fit it in a shed.
I'm all up for this. If it helps attract a few more people to two wheels, it can only mean more space on the road for us!