Nah, not for Yamaha in this area. Bells have their plus and minus points, but i'd go there any day to avoid going to M&S in Newcastle. I know a lot of people who go to Bells religiously, my dad for one.
I've had two bikes off him, but i've had one or two gripes too - Ian was helpful and friendly when I bought my Fazer off him, but less interested when i went in for a trailie style (XTR) bike, he was so unhelpful in fact, to the point of being obstructive, that i went elsewhere.
However, if you've had a positive reception to your enquiries, and you're happy with the help you've had then go for it, they do know what they are doing.

I'm in Hadston, near Amble, but i work in Ashington. If you're not from round here then you might not know many routes for rides, happy to show you if you like.

Pete.