Well, options are pretty limited so far as other dealers are concerned - especially if you are looking to buy new. You have M&S in Newcastle (who own pretty much all the dealers on the hill now), but I personally would not recommend them. I've had bad experiences personally with them and they are the typical large, corporate-feel dealership.

If you are prepared to travel a little further, I'd recommend Penrith Motorcycles (a nice run from Ashington, across the top from Hayden Bridge and on to Hartside). They are a small dealer, run by Barry Utting - top bloke -and look after customers. I worked there part time from 2004-2008 and they are definately 'bikers who happen to be in business', as it were. They mainly do used bikes, but can supply new 'on request' - you don't say if you're looking for new or used, or what model you're after?

Let us know how you get on. I'm in the Mosel in Germany, but hail from Sheepwash, two miles from Ashington, by-the-way.